{ "edges": [ { "to": "33c6adfd-f768-43a5-9120-218521ea1e78", "from": "a9879d2d-85da-46ff-9563-d7fbf2ab4326", "toPort": "0", "fromPort": "0" }, { "to": "6a4f7779-4912-467e-9693-402d60eeeb4c", "from": "0b52a604-0d33-4dbf-84a8-03ab464d5aaf", "toPort": "0", "fromPort": "0" }, { "to": "9bd4af4b-4f8c-4b96-8b28-35b994eb3a28", "from": "ac6a3d06-bbff-4a5c-ba51-1473927e5764", "toPort": "0", "fromPort": "0" }, { "to": "ac6a3d06-bbff-4a5c-ba51-1473927e5764", "from": "f434b710-929c-4eab-b5f3-c0be60e761d5", "toPort": "0", "fromPort": "0" }, { "to": "0b52a604-0d33-4dbf-84a8-03ab464d5aaf", "from": "33c6adfd-f768-43a5-9120-218521ea1e78", "toPort": "0", "fromPort": "0" }, { "to": "22aff6a2-8c0d-4801-9f53-3493f738eeaf", "from": "33c6adfd-f768-43a5-9120-218521ea1e78", "toPort": "0", "fromPort": "0" }, { "to": "f434b710-929c-4eab-b5f3-c0be60e761d5", "from": "2a05b77c-e1eb-4ee5-9b10-595e2c808857", "toPort": "0", "fromPort": "0" }, { "to": "ac6a3d06-bbff-4a5c-ba51-1473927e5764", "from": "bdf72fa1-45cf-43cc-a5bd-069501a9544e", "toPort": "0", "fromPort": "ai_languageModel" }, { "to": "2a05b77c-e1eb-4ee5-9b10-595e2c808857", "from": "6a4f7779-4912-467e-9693-402d60eeeb4c", "toPort": "0", "fromPort": "0" }, { "to": "ac4cccec-ae59-4383-bb20-68867ff0f123", "from": "9bd4af4b-4f8c-4b96-8b28-35b994eb3a28", "toPort": "0", "fromPort": "0" }, { "to": "041aaf0d-c096-46d3-bb15-175353b652f1", "from": "22aff6a2-8c0d-4801-9f53-3493f738eeaf", "toPort": "0", "fromPort": "0" }, { "to": "2a05b77c-e1eb-4ee5-9b10-595e2c808857", "from": "041aaf0d-c096-46d3-bb15-175353b652f1", "toPort": "1", "fromPort": "0" } ], "nodes": [ { "id": "a9879d2d-85da-46ff-9563-d7fbf2ab4326", "name": "1. Form — Submit Page URLs", "type": "trigger", "params": { "kind": "n8n-nodes-base.formTrigger", "options": {}, "formTitle": "Competitor Content Gap Analyzer", "formFields": { "values": [ { "fieldLabel": "Your Page URL", "placeholder": "https://www.yoursite.com/your-page", "requiredField": true }, { "fieldLabel": "Competitor Page URL", "placeholder": "https://www.competitorsite.com/their-page", "requiredField": true }, { "fieldLabel": "Target Keyword", "placeholder": "e.g. dental implants london", "requiredField": true }, { "fieldLabel": "Your Business Name", "placeholder": "e.g. Incrementors", "requiredField": true } ] }, "formDescription": "Enter your page URL and a competitor's page URL. AI will scrape both, compare them, and send a full content gap report to your Slack channel." }, "position": [ -576, -112 ] }, { "id": "33c6adfd-f768-43a5-9120-218521ea1e78", "name": "2. Set — Extract Form Fields", "type": "set", "params": { "options": {}, "assignments": { "assignments": [ { "id": "cfg-001", "name": "yourUrl", "type": "string", "value": "={{ $json['Your Page URL'] }}" }, { "id": "cfg-002", "name": "competitorUrl", "type": "string", "value": "={{ $json['Competitor Page URL'] }}" }, { "id": "cfg-003", "name": "targetKeyword", "type": "string", "value": "={{ $json['Target Keyword'] }}" }, { "id": "cfg-004", "name": "businessName", "type": "string", "value": "={{ $json['Your Business Name'] }}" }, { "id": "cfg-005", "name": "runDate", "type": "string", "value": "={{ $now.toFormat('dd MMM yyyy HH:mm') }}" } ] } }, "position": [ -352, -112 ] }, { "id": "0b52a604-0d33-4dbf-84a8-03ab464d5aaf", "name": "3. HTTP — Scrape Your Page", "type": "http", "params": { "url": "={{ $json.yourUrl }}", "options": { "timeout": 15000, "response": { "response": {} } } }, "position": [ -112, -256 ] }, { "id": "22aff6a2-8c0d-4801-9f53-3493f738eeaf", "name": "4. HTTP — Scrape Competitor Page", "type": "http", "params": { "url": "={{ $('2. Set — Extract Form Fields').item.json.competitorUrl }}", "options": { "timeout": 15000, "response": { "response": {} } } }, "position": [ -112, 32 ] }, { "id": "6a4f7779-4912-467e-9693-402d60eeeb4c", "name": "5. Code — Clean Your Page HTML", "type": "code", "params": { "jsCode": "// Get both scraped pages\nconst yourHtml = $input.first().json.data || $input.first().json.body || $input.first().json || '';\nconst config = $('2. Set — Extract Form Fields').item.json;\n\n// Clean HTML — remove scripts, styles, keep text\nfunction cleanHtml(html) {\n if (typeof html !== 'string') html = JSON.stringify(html);\n return html\n .replace(//gi, '')\n .replace(//gi, '')\n .replace(/<[^>]+>/g, ' ')\n .replace(/\\s+/g, ' ')\n .trim()\n .substring(0, 8000);\n}\n\nconst cleanedYours = cleanHtml(yourHtml);\n\nreturn [{\n json: {\n yourPageText: cleanedYours,\n yourUrl: config.yourUrl,\n competitorUrl: config.competitorUrl,\n targetKeyword: config.targetKeyword,\n businessName: config.businessName,\n runDate: config.runDate\n }\n}];" }, "position": [ 112, -256 ] }, { "id": "041aaf0d-c096-46d3-bb15-175353b652f1", "name": "6. Code — Clean Competitor Page HTML", "type": "code", "params": { "jsCode": "// Get competitor scraped page\nconst competitorHtml = $input.first().json.data || $input.first().json.body || $input.first().json || '';\nconst yourPageData = $('5. Code — Clean Your Page HTML').item.json;\n\n// Clean HTML — remove scripts, styles, keep text\nfunction cleanHtml(html) {\n if (typeof html !== 'string') html = JSON.stringify(html);\n return html\n .replace(//gi, '')\n .replace(//gi, '')\n .replace(/<[^>]+>/g, ' ')\n .replace(/\\s+/g, ' ')\n .trim()\n .substring(0, 8000);\n}\n\nconst cleanedCompetitor = cleanHtml(competitorHtml);\n\nreturn [{\n json: {\n yourPageText: yourPageData.yourPageText,\n competitorPageText: cleanedCompetitor,\n yourUrl: yourPageData.yourUrl,\n competitorUrl: yourPageData.competitorUrl,\n targetKeyword: yourPageData.targetKeyword,\n businessName: yourPageData.businessName,\n runDate: yourPageData.runDate\n }\n}];" }, "position": [ 112, 32 ] }, { "id": "2a05b77c-e1eb-4ee5-9b10-595e2c808857", "name": "7. Merge — Combine Both Pages", "type": "merge", "params": { "mode": "combine", "options": {} }, "position": [ 368, -112 ] }, { "id": "f434b710-929c-4eab-b5f3-c0be60e761d5", "name": "8. Code — Combine Page Data", "type": "code", "params": { "jsCode": "// Merge both cleaned page texts into one item for AI Agent\nconst items = $input.all();\n\n// Item 0 = Your page (from Clean Your Page HTML)\n// Item 1 = Competitor page (from Clean Competitor Page HTML)\nconst yourData = items[0]?.json || {};\nconst competitorData = items[1]?.json || {};\n\nreturn [{\n json: {\n yourPageText: yourData.yourPageText || 'Could not scrape your page.',\n competitorPageText: competitorData.competitorPageText || 'Could not scrape competitor page.',\n yourUrl: yourData.yourUrl || competitorData.yourUrl,\n competitorUrl: yourData.competitorUrl || competitorData.competitorUrl,\n targetKeyword: yourData.targetKeyword || competitorData.targetKeyword,\n businessName: yourData.businessName || competitorData.businessName,\n runDate: yourData.runDate || competitorData.runDate\n }\n}];" }, "position": [ 576, -112 ] }, { "id": "ac6a3d06-bbff-4a5c-ba51-1473927e5764", "name": "9. AI Agent — Gap Analyzer", "type": "llm", "params": { "text": "=You are a senior SEO content strategist.\n\nYour job is to compare two web pages targeting the same keyword and produce a detailed content gap analysis.\n\nBUSINESS: {{ $json.businessName }}\nTARGET KEYWORD: {{ $json.targetKeyword }}\nYOUR PAGE URL: {{ $json.yourUrl }}\nCOMPETITOR PAGE URL: {{ $json.competitorUrl }}\n\nYOUR PAGE CONTENT:\n{{ $json.yourPageText }}\n\nCOMPETITOR PAGE CONTENT:\n{{ $json.competitorPageText }}\n\nAnalyze both pages carefully and produce the following report. Use plain text only. No markdown. No asterisks. Use CAPS for all section headings.\n\nSECTION 1 — KEYWORD USAGE COMPARISON\nFor the target keyword and related terms, compare how each page uses them. Note which page uses the keyword more naturally, in headings, in opening paragraphs, and throughout the body.\n\nSECTION 2 — CONTENT TOPICS YOUR PAGE IS MISSING\nList the specific topics, subtopics, questions, or angles the competitor covers that your page does not. Number each gap. Be specific — not generic.\n\nSECTION 3 — CONTENT TOPICS YOU HAVE THAT COMPETITOR LACKS\nList what your page covers that the competitor does not. This is your competitive advantage. Number each point.\n\nSECTION 4 — CONTENT DEPTH AND QUALITY COMPARISON\nCompare word count estimate, use of examples, use of data or stats, use of FAQs, clarity of value proposition, and calls to action.\n\nSECTION 5 — TOP 5 PRIORITY ACTIONS\nList exactly 5 specific actions to improve your page based on the gap analysis. Each action must be concrete and actionable. Number them 1 to 5. Prioritize highest impact first.\n\nSECTION 6 — QUICK VERDICT\nIn 3 sentences or less: is your page stronger or weaker than the competitor for this keyword, and what is the single most important thing to fix first.\n\nRULES:\n- Plain text only. No markdown symbols.\n- Be specific and data-driven. Reference actual content from both pages.\n- Do not write generic SEO advice. Only insights from these two specific pages.", "prompt": "=You are a senior SEO content strategist.\n\nYour job is to compare two web pages targeting the same keyword and produce a detailed content gap analysis.\n\nBUSINESS: {{ $json.businessName }}\nTARGET KEYWORD: {{ $json.targetKeyword }}\nYOUR PAGE URL: {{ $json.yourUrl }}\nCOMPETITOR PAGE URL: {{ $json.competitorUrl }}\n\nYOUR PAGE CONTENT:\n{{ $json.yourPageText }}\n\nCOMPETITOR PAGE CONTENT:\n{{ $json.competitorPageText }}\n\nAnalyze both pages carefully and produce the following report. Use plain text only. No markdown. No asterisks. Use CAPS for all section headings.\n\nSECTION 1 — KEYWORD USAGE COMPARISON\nFor the target keyword and related terms, compare how each page uses them. Note which page uses the keyword more naturally, in headings, in opening paragraphs, and throughout the body.\n\nSECTION 2 — CONTENT TOPICS YOUR PAGE IS MISSING\nList the specific topics, subtopics, questions, or angles the competitor covers that your page does not. Number each gap. Be specific — not generic.\n\nSECTION 3 — CONTENT TOPICS YOU HAVE THAT COMPETITOR LACKS\nList what your page covers that the competitor does not. This is your competitive advantage. Number each point.\n\nSECTION 4 — CONTENT DEPTH AND QUALITY COMPARISON\nCompare word count estimate, use of examples, use of data or stats, use of FAQs, clarity of value proposition, and calls to action.\n\nSECTION 5 — TOP 5 PRIORITY ACTIONS\nList exactly 5 specific actions to improve your page based on the gap analysis. Each action must be concrete and actionable. Number them 1 to 5. Prioritize highest impact first.\n\nSECTION 6 — QUICK VERDICT\nIn 3 sentences or less: is your page stronger or weaker than the competitor for this keyword, and what is the single most important thing to fix first.\n\nRULES:\n- Plain text only. No markdown symbols.\n- Be specific and data-driven. Reference actual content from both pages.\n- Do not write generic SEO advice. Only insights from these two specific pages.", "options": {}, "provider": "openai", "promptType": "define", "approximated": true }, "position": [ 816, -112 ] }, { "id": "bdf72fa1-45cf-43cc-a5bd-069501a9544e", "name": "10. OpenAI — GPT-4o-mini Model", "type": "llm", "params": { "model": "gpt-4o-mini", "options": { "maxTokens": 1500, "temperature": 0.4 }, "provider": "openai", "maxTokens": 1500, "temperature": 0.4 }, "position": [ 816, 96 ] }, { "id": "9bd4af4b-4f8c-4b96-8b28-35b994eb3a28", "name": "11. Set — Prepare Slack Message", "type": "set", "params": { "options": {}, "assignments": { "assignments": [ { "id": "slack-001", "name": "gapReport", "type": "string", "value": "={{ $json.output || 'Gap analysis could not be generated. Please check OpenAI credentials.' }}" }, { "id": "slack-002", "name": "yourUrl", "type": "string", "value": "={{ $('8. Code — Combine Page Data').item.json.yourUrl }}" }, { "id": "slack-003", "name": "competitorUrl", "type": "string", "value": "={{ $('8. Code — Combine Page Data').item.json.competitorUrl }}" }, { "id": "slack-004", "name": "targetKeyword", "type": "string", "value": "={{ $('8. Code — Combine Page Data').item.json.targetKeyword }}" }, { "id": "slack-005", "name": "businessName", "type": "string", "value": "={{ $('8. Code — Combine Page Data').item.json.businessName }}" }, { "id": "slack-006", "name": "runDate", "type": "string", "value": "={{ $('8. Code — Combine Page Data').item.json.runDate }}" } ] } }, "position": [ 1200, -112 ] }, { "id": "ac4cccec-ae59-4383-bb20-68867ff0f123", "name": "12. Slack — Send Gap Report", "type": "integration", "params": { "text": "=*Competitor Content Gap Report*\n\n*Business:* {{ $json.businessName }}\n*Target Keyword:* {{ $json.targetKeyword }}\n*Run Date:* {{ $json.runDate }}\n\n*Your Page:* {{ $json.yourUrl }}\n*Competitor Page:* {{ $json.competitorUrl }}\n\n---\n\n{{ $json.gapReport }}\n\n---\n_Report generated by n8n + GPT-4o-mini_", "service": "slack", "operation": "read", "otherOptions": { "mrkdwn": true }, "authentication": "oAuth2" }, "position": [ 1408, -112 ] } ] }

Generate competitor content gap reports in Slack with GPT-4o-mini